We’ve got something for everyone.
Whatever stage you’re at in business, or however you learn, The Vault contains 100% practical information for you to implement. From webinars and tutorials to videos and articles, our content focuses on helping you get and keep customers.
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#1 - **New Members Start Here**
If you're a new member, or new to The Vault, then please start here...
#2 - Knowing Your Numbers
It's simply not possible to sustainably grow a business and achieve success unless the business owner has a proper grasp of their numbers.
#3 - Market Message Media
For any marketing campaign to succeed you have to start with Market - Message - Media
#4 - Customer Avatars
Identifying your 'ideal' customer is no longer a challenge thanks to this expert advice.
#5 - 90 Minutes
THE most useful habit you can develop if you aspire to super-success...
#6 - Your Support
We know that different people want, and need, different things. Which is why we've made it super-easy for you to get the exact help and support that you need.
About the EC
Who are we? What do we do? How can we help you?
Building Your Dreamlist
If you’re a business that only needs a select set of high value clients to be successful, then working out your Dream List is essential.
Buying Data and Building Your Database
Learn how to build a valuable database quickly.
Choosing and Using a CRM
Learn which Customer Relationship Management (CRM) system is best for you and how to use it.
Developing Your Category of One
Your business can blend in or stand out! Smart businesses differentiate themselves by creating their own "Category of One".
You need to work out the gap between where you are now and where you want to be.
Your Staff (inc. hiring and firing)
Discover how to hire, fire and keep your staff happy.
Our Business Success Blueprints break down the main marketing pillars into a manageable guides, so you can get implementing all that knowledge!
Find all Botcasts which share expert views on all aspects of business
Our TV channel of weekly bitesize bits to help your business grow. Watch all past episodes here.
We read a book a month, so you don't have to! Hear what we had to say about some of the best business books around.
The home of all the resources mentioned at our Regional Meetings.
The EC swipe file is designed to showcase good marketing that works so that it can be swiped and deployed in your business.
The EC's monthly magazine containing practical advice on all areas of business. Read all our past editions here.
All of our Trusted Suppliers are trusted by us. They are amongst the best in their sectors and they're the only ones that we recommend and stand behind!
Wednesday Webinars are stuffed full of content for you to implement. Watch all our past webinars here.
Pay-Per-Click Advertising where you can get your business in a prominent position in the Google results.
Find out how Autoresponder Emails can convert prospects into paying customers.
Learn how to keep your brand in front of visitors after they leave your website and re-engage them with a retargeting campaign.
Find out how a regularly updated blog can really hit the spot when it comes to maximizing your online presence.
Find out why email campaigns are an effective way to sell, build relationships, and boost your brand.
Facebook Ads are paid-for advertising that your customers will see on their Facebook newsfeed.
Find out exactly how to track and measure the traffic to your website by analysing your reports with Google Analytics.
Reach out to fellow businesses and professionals with the world's largest professional social network.
Are Apps in any way relevant or useful for your business?
Learn how to improve your website rankings, boost your search engine visibility, and increase your audience engagement.
Learn how Social Media can really boost your brand and online presence by communicating with your customers directly.
Squeeze Pages and Lead Magnets
Find out how to direct people to a specific webpage where you can squeeze their information.
Swipe & Deploy
Full of online marketing specific to 45+ niches ready for you to simply amend and send!
Video has the ability to completely transform the amount of leads and sales that you generate by building a rich online presence for your business.
Your website is likely to be the first thing many of your potential customers see, so make it good...
Direct Mail is a super powerful marketing tool and should be part of your marketing mix.
Discover how to run, promote and fill events that can grow your business.
With the right design & headline, you've got a fantastic chance to sell yourself & draw prospects in.
Regular newsletters can help you build relationships with the people who buy from you the most.
Discover the secrets behind creating a killer PR campaign that will boost your business visibility
Print Ads should be part of your marketing strategy. Find out how they can reinforce your brand's message and encourage prospects to take action.
The most powerful tool in your marketing arsenal, learn how to produce sales letters that get real results.
What other people say about you is a thousand times more powerful than what you say about yourself.
Once you've set those all important business goals, how are you going to measure if you're on track? That's where Key Performance Indicators come in...
Pricing for Profit
Learn how to put the right pricing structure in place to get you more business.
Tracking Performance of Marketing Campaigns
Accurately tracking your marketing activity and results is hugely important...
Always Follow Up! Leads do not become customers without being reminded of your services.
From core selling techniques to strategic sales management, learn how to sell to B2B & become a "trusted advisor" rather than a "salesperson".
Discover highly effective persuasion and influencing skills to sell your product or service to prospects.
Gain clarity on where you're heading and how you're going to get there by setting some serious goals
Learn how to beat procrastination and increase your motivation with these useful insights...
Presentation of the Month
Each month, for a limited time only, we share one of the most popular keynote presentations from the EC archives.
Recommended Reading List
If you're serious about developing yourself and your business then you need to be reading at least one business/self-improvement book each month
Learn how to focus and prioritise tasks and organise yours - and your staff's - time so you get maximum results
Discover exactly how to write autoresponders; what to include and how to engage your prospects.
Blog Post Copy
Discover how to write relevant blog posts that will pique your readers interest.
Crafting Your Offer
A compelling offer is the difference between someone buying your service or product or buying someone else's.
Deadlines and Calls To Action
Want people to take action? Then you need to create a deadline, adding urgency into your offer.
Email campaigns can sell, build relationships and boost your brand.
Struggling with what to put on your flyer? Discover exactly what you should be saying here.
How to Write Great Marketing
With our inside tricks you'll be able to craft compelling copy that informs, engages & gets a response.
Thinking about starting a company newsletter? Here's everything you'll need to know.
A written communication directed at journalists for the purpose of announcing something newsworthy.
Print Ad Copy
Find out exactly what you need to put in your print ad to get great results
Sales Letter Copy
Discover how to write a killer sales letter to get plenty of potential customers to take action and call you!
The single most important part of any copy. Lucky for you, we'll show you how to write killer headlines and subject lines
Need help crafting a video script? Look no further.